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Yorkshire Cancer Research Teams up with Beverley Racecourse for Skin Cancer Awareness Campaign

Beverly Racecourse excerptYorkshire Cancer Research has announced a new partnership with Beverley Racecourse to raise awareness of the dangers of sun damage and over-exposure to harmful ultraviolet rays.
 
The campaign aims to protect racegoers and racecourse staff during the rest of the season following the recent hot spell which saw the UK record its hottest June day for 41 years.
 
Such have been the unprecedented temperatures that race organisers at Royal Ascot relaxed the strict dress code, allowing gentlemen in the Royal Enclosure to remove their jackets for the first time in the meeting’s history.
 
The partnership will launch on Friday, July 7, and Saturday, July 8, during East Yorkshire’s biggest racing weekend of the summer and continue through the season.
 
Adrienne Hodgson, Relationship Officer at Yorkshire Cancer Research, said: “Staying safe in the sun is incredibly important. One blistering sunburn can double the risk of getting skin cancer later in life, and UV rays can damage your skin even on cloudy days.
 
“With cases of skin cancer on the rise in Yorkshire, we’re aiming to spread our Sun Awareness message as far and wide as possible among communities in the region. Our new partnership with Beverley Racecourse will play a vital role in helping us reach people of all ages as they enjoy the outdoors this summer.”
 
Beverley Racecourse skin cancer campaign
Sally Iggulden, Chief Executive at Beverley Racecourse, said: “We’re delighted to team up with Yorkshire Cancer Research to raise awareness of the dangers of sun damage.
 
“Racegoers love nothing better than spending a day in the sun soaking up the wonderful atmosphere at courses like Beverley. But we’re very aware that it’s easy to forget to use sun cream and, as the recent heatwave demonstrates, we all need to protect our skin.
 
“We’re installing sun cream dispensers around the course so racegoers can stay protected and enjoy thrilling racing, entertainment and live music without worrying about sunburn or, even worse, long-term skin damage.
 
“The dispensers will remain in place throughout the season, so racegoers and staff will always be able to apply sun cream to protect themselves from the sun’s rays while around the course.”
 
Yorkshire Cancer Research has created wrist bands that change colour to indicate that skin protection from ultraviolet (UV) rays is required, and sun cream provided by Beverley Racecourse will be available free of charge in all bathrooms at the racecourse.
 
Raceday staff will hand out wallet-sized information guides on sun safety as well as the wrist bands, which will be on sale for £1, with proceeds going to Yorkshire Cancer Research.
 
In addition, Beverley Racecourse will give wrist bands, tubes of sun block and the information guides to all stable staff working over the weekend as part of its contribution to the racing industry’s Racing Staff Week.
 
Sally Iggulden added: “We take our duty of care to stable staff and other employees very seriously indeed, so it’s important to us that this campaign applies equally to people working at the racecourse.”
 
The Party on the Pasture and Big Saturday Raceday are two of the most popular meetings in the Beverley racecourse calendar, featuring live entertainment, face art and neon performers, plus live music from racecourse regulars the New York Brass Band. Almost 15,000 racegoers attended the corresponding events last year.
 
Gates open at the Party on the Pasture Race Night at 4pm on Friday, July 7. The first race is at 6.40pm and last race at 8.40pm.
 
Gates open for the Big Saturday Raceday at 11.30am on Saturday, July 8. The first race is at 1.40pm and last race at 5.10pm.
 
Tickets can be booked online at www.beverley-racecourse.co.uk or by calling the ticket hotline on 01482 867488. Racegoers are urged to book in advance for these popular meetings.

ENDS

Picture Caption: Beverley Racecourse Chief Executive Sally Iggulden, front left, Adrienne Hodgson of Yorkshire Cancer Research, front right, and racecourse staff launch the skin cancer awareness campaign by wearing wristbands that warn when UV rays are strong.
 

Notes to Editors

  • Harrogate-based Yorkshire Cancer Research was founded in 1925 and is the largest independent regional cancer charity in England (Registered Charity 516898). We are not part of a national charity.
  • We are committed to reducing the devastating impact of cancer on the lives of people living in Yorkshire.
  • Our mission is to work in partnership, fund research and support initiatives that will help people in Yorkshire avoid, survive and cope with cancer.
  • Current statistics show that 565 people are diagnosed with cancer in Yorkshire every week. Incidence and mortality rates are higher than the England average due to social deprivation, post-industrialisation and lifestyle choices but also availability of healthcare services and difficulties accessing early diagnostics, clinical trials and the latest treatments.
  • We aim to:
    • Be the leading authority on cancer in Yorkshire, understanding the problems and priorities in the region and sharing knowledge with partners.
    • Raise awareness of cancer and how to prevent it by working in local communities, schools and colleges, sports clubs and with other health-related organisations.
    • Promote screening programmes and fund research that can improve the diagnosis of cancer so we can detect and treat it at the earliest opportunity.
    • Invest in innovative research projects at every stage of a cancer patient’s journey.
    • Campaign for fair and equal access to the very best healthcare services and a greater share of the money spent nationally on research.
  • For further information, please visit www.yorkshirecancerresearch.org.uk or follow us on Facebook or Twitter.

 

Contact Information

  • Nikki Brady, Senior PR Officer – Yorkshire Cancer Research
  • Tel: 01423 877 228
  • nikki@ycr.org.uk

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