Rooster’s Brewing Co. is set to raise £1,000 for Yorkshire Cancer Research through sales of its White Rose charity pale ale.
Each year the Knaresborough-based microbrewery chooses a Yorkshire-based charity to benefit from its annual brew of the unique beer, which is released to coincide with Yorkshire Day on August 1. Yorkshire Cancer Research will receive 10p from every pint of White Rose sold, which will go towards improving cancer outcomes in the region.
Tom Fozard, Commercial Manager at Rooster’s, said: “Cancer is a disease that affects a vast amount of people, both directly and indirectly, which is why we’ve chosen to support the work Yorkshire Cancer Research does in helping to inform and educate people, with the aim of reducing the risk of cancer.”
The beer will be officially launched at the brewery’s annual Open Day, which this year takes place from 12-5pm on Saturday, July 29. Those who attend will have the chance to see what happens behind the scenes and enjoy street food and a beer or two.
Harrogate-based charity Yorkshire Cancer Research is dedicated to raising awareness of cancer and how to prevent it, promoting screening programmes and funding innovative research projects from diagnosis to end-of life care.
Stephanie Jones, Corporate Partnerships Officer at the charity, said: “We’re really excited to have been chosen by Rooster’s as their charity partner this year. The brewery is a fantastic example of Yorkshire’s huge range of diverse and innovative businesses, and the team’s commitment to raising money for charity encompasses everything that’s so great about our county and the people who live in it.
“The partnership with Rooster’s will not only raise money but also help to increase our profile across the region. Relationships with Yorkshire businesses are vital in our aim to reduce the number of people who get cancer, and to ensure those who do get cancer are diagnosed at the earliest opportunity and receive the best possible treatment and care.”
For more information about Rooster’s Open Day, please click here.
To find out more about partnerships with Yorkshire Cancer Research, please click here.
Picture caption: Rooster’s Brewing Co. will support Yorkshire Cancer Research by donating 10p from every pint of its White Rose pale ale.
Notes to Editors
- Harrogate-based Yorkshire Cancer Research was founded in 1925 and is the largest independent regional cancer charity in England (Registered Charity 516898). We are not part of a national charity.
- We are committed to reducing the devastating impact of cancer on the lives of people living in Yorkshire.
- Our mission is to work in partnership, fund research and support initiatives that will help people in Yorkshire avoid, survive and cope with cancer.
- Current statistics show that 565 people are diagnosed with cancer in Yorkshire every week. Incidence and mortality rates are higher than the England average due to social deprivation, post-industrialisation and lifestyle choices but also availability of healthcare services and difficulties accessing early diagnostics, clinical trials and the latest treatments.
- We aim to:
- Be the leading authority on cancer in Yorkshire, understanding the problems and priorities in the region and sharing knowledge with partners.
- Raise awareness of cancer and how to prevent it by working in local communities, schools and colleges, sports clubs and with other health-related organisations.
- Promote screening programmes and fund research that can improve the diagnosis of cancer so we can detect and treat it at the earliest opportunity.
- Invest in innovative research projects at every stage of a cancer patient’s journey.
- Campaign for fair and equal access to the very best healthcare services and a greater share of the money spent nationally on research.
- For further information, please visit www.yorkshirecancerresearch.org.uk or follow us on Facebook or Twitter.
- Nikki Brady, Senior PR Officer – Yorkshire Cancer Research
- Tel: 01423 877 228
- Last updated: 20/07/2017
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