Skip to content


Yorkshire Cancer Research named official charity partner of The Yorkshire County Cricket Club on World Cancer Day

YCCC-round-logoYorkshire Cancer Research has been announced as the Official Charity Partner of current County Champions The Yorkshire County Cricket Club (YCCC).
 
Through the two-year partnership, which covers the 2015 and 2016 seasons respectively, YCCC along with its players, staff and supporters will be encouraged to get behind Yorkshire Cancer Research and play their part in supporting and promoting a range of exciting activities aimed at reducing the impact of cancer in Yorkshire, especially in young people.
 
The partnership embraces the whole of Yorkshire Cricket including the Yorkshire Cricket Board that administers the grassroots game, the Yorkshire Cricket Foundation encouraging children to take up the game and the elite level through YCCC. The partnership aims to reach the full cricket community, raising awareness of the disease that kills 253 people every week in Yorkshire and has survival rates below the national average.
 
Andy Dawson, Commercial Director at YCCC said: “We are delighted to have the opportunity to work with Yorkshire Cancer Research for the next two years. We believe that we can make a real difference by creating much needed awareness to improve cancer outcomes in Yorkshire. We will be planning lots of activity both at Headingley Cricket Ground and through recreational cricket around the region.”
YCCC Launch Collage
Yorkshire Cancer Research Chief Executive, Charles Rowett said: “In our 90th year, this is a tremendously exciting partnership for Yorkshire Cancer Research. Sport, and in particular cricket, within Yorkshire is an incredibly powerful way to raise awareness of this devastating disease. This partnership is committed to making a real difference and will help us to fund even more vital research for the benefit of local people.
 
“It’s humbling that players, Club staff and supporters will be involved in events that could inspire people to make real changes in their lives to reduce the risk of developing cancer and that will promote screening and early detection. We look forward to working with everyone involved in Yorkshire Cricket as we join forces in this unique partnership.”
 
From the beginning of the 2015 season, one of the main initiatives will be focused on raising awareness of melanoma and other skin cancers across the 747 cricket clubs in the county. A campaign will be developed to highlight the importance of wearing the right headgear, clothes and sunscreen whilst watching cricket from the boundary edge and playing the game at all levels. Members of the Yorkshire first team will act as ambassadors and will dedicate time to support projects across the county.
 
Supporters of the Club will be able to use health and well-being clinics that will be created at the club’s home – Headingley Cricket Ground – on matchdays.
 
The partnership will also incorporate one of the region’s most popular sporting events – the Headingley Test Match – when England take on New Zealand. The Sunday of the Test, on May 31, will be branded Yorkshire Cancer Research Day and both organisations will be announcing plans in due course that will engage with the spectators at the match.
 
As part of the agreement, Yorkshire Cancer Research will provide a dedicated community officer, who will work on specific awareness projects with The Yorkshire Cricket Foundation, which engages with over 35,000 children every year promoting healthy lifestyles and healthy eating.

ENDS

Notes to Editors

 

The Yorkshire County Cricket Club

  • The Yorkshire County Cricket Club is one of the world’s most famous cricket clubs. Founded in 1863, Yorkshire is England’s most successful club, winning a record 33 County Championships, joint Champions twice and five One-Day cricket crowns. Yorkshire can also lay claim to producing more England players in history than any other County, and no fewer than five players ”“ Geoffrey Boycott, Len Hutton, Wilfred Rhodes, Fred Trueman and Herbert Sutcliffe ”“ have been inducted into the ICC Hall of Fame. There is no other English county that can boast five members in the Hall of Fame.
  • Away from the professional arena, Yorkshire is the hotbed of cricket in the country with in excess of 850 grassroots clubs and schools playing the game every week in the summer equating to over 125,000 recreational players.
  • Its outstanding work in the local community, via the Yorkshire Cricket Foundation, is regarded as one of the region’s best organised sporting foundations with over 20,000 schoolchildren visiting the Club’s home Headingley Cricket Ground across the year.
  • Headingley is also one of the world’s renowned international venues and is guaranteed the staging of international cricket every year until at least 2019. The ground opened in 1890 and will celebrate 125 years of sporting heritage in 2015.
  • For more information please visit www.yorkshireccc.com or follow us on Facebook or Twitter.

 

Yorkshire Cancer Research

  • Harrogate-based Yorkshire Cancer Research is the UK’s largest regional medical research charity (registered charity no. 516898)
  • We exist to help the people of Yorkshire avoid, survive and cope with cancer by funding world-class research.
  • We work in partnership with our 200 plus scientists and clinicians to develop expertise and talent within Yorkshire.
  • Currently, we are committed to spending more than £20m to support 200 scientists carrying out vital research that matters to Yorkshire people.
  • Current statistics show that 554 new cases of cancer are diagnosed in Yorkshire every week. Incidence and mortality rates are higher in Yorkshire than the England average and survival rates are below the national average. Many cancers in Yorkshire are associated with our industrial past and cultural and socio-economic factors which can only be addressed through local research in the county.
  • Yorkshire Cancer Research is proud of its independence and is not part of a national charity.
  • For further information, please visit www.yorkshirecancerresearch.org.uk or follow us on Facebook or Twitter.

 

Contact Information

  • Nikki Brady, Senior PR Officer – Yorkshire Cancer Research
  • Tel: 01423 877 228
  • nikki@ycr.org.uk

 
Photos from today’s launch are available to download here.
Phot credit should read: Jonathan Pow / jp@jonathanpow.com

  1. From left, Harold ‘Dickie’ Bird OBE President, Yorkshire County Cricket Club, Charles Rowett, Chief Executive Officer, Yorkshire Cancer Research, Will Saville, Community Development Manager, Yorkshire Cricket Foundation.
  2. From left, players Richard Pyrah and Steve Patterson, Charles Rowett, Jason Gillespie, First Team Coach, Captain Andrew Gale and Dickie Bird.
  3. From left, players Richard Pyrah and Steve Patterson, Charles Rowett, Jason Gillespie, First Team Coach, Captain Andrew Gale and Dickie Bird.
  4. From left, Richard Pyrah, Nikki Brady (Yorkshire Cancer Research), Steve Patterson, Charles Rowett, Andy Pierce (Yorkshire Cancer Research), Jason Gillespie, Andrew Gale, Linsey Trower (Yorkshire Cancer Research) and Dickie Bird.
  5. From left, Richard Pyrah, Charles Rowett, Linsey Trower (Head of Communications, Yorkshire Cancer Research), Dickie Bird
  6. Charles Rowett and Dickie Bird
  7. Charles Rowett and Dickie Bird
  8. Charles Rowett and Dickie Bird
  9. Charles Rowett and Dickie Bird
  10. Richard Pyrah, Charles Rowett and Dickie Bird
  11. Richard Pyrah, Will Saville, Charles Rowett and Dickie Bird

Event Details Icon
YCR Press Contact
  • Join Team Yorkshire and play your part in helping the people of Yorkshire avoid, survive and cope with cancer.
  • Find out more - Team Yorkshire
Shopping Trolley Icon
Give As You Live
  • Shop with your favourite stores and they’ll donate to Yorkshire Cancer Research.
  • Find out more - Give As You Live