Sponsorship and promotion

Once you’ve signed up to a Yorkshire Cancer Research event or organising your own challenge you will need a way of letting people know and collecting sponsorship money.

The more people who know about what you’re doing, the more donations you’re likely to receive. Use emails, social media, posters or text messages – whatever works for you.

Online Fundraising

Creating your own page is quick and easy. Most importantly, your donations are safely transferred to Yorkshire Cancer Research at regular intervals without you having to do anything.

Set up your page

We have made the online fundraising process as easy as possible. In just a few minutes you can be ready to start emailing the link to your page to friends and family. Get started.

Tell your story

People will be much more interested in your fundraising if they know your story. Don’t be afraid to share your unique experience and the reasons behind choosing to fundraise.

Add pictures

Fundraisers who add photos raise up to 35% more money than those who don’t include them.

Set a target

People who set a target on their page raise up to 40% more than those who don’t. If you are getting close to reaching your target, think about increasing it as supporters are less likely to donate if they think you have already reached your goal.

Get Corporate

Use every opportunity you have to advertise your page in work newsletters, magazines and alongside your email sign off or signature. Find out if you can get matched funding from your workplace. 

Use Social Media

Update your Facebook, Instagram, LinkedIn and Twitter pages with details of your fundraising and how people can donate. Evidence suggests that every share of your online page brings an extra £5.

Keep Going

Around 20% of your donations will come in after you have completed your event, so don’t forget to keep fundraising. It’s a good opportunity to update everyone and more people might donate when they see how much effort you put into doing this.

Download a sponsor form

Our paper sponsor form is a great way to collect sponsorship when you are out and about.

Pin one to the notice board in your local community hall, sports club or the staff room at work. Download sponsor form.

Get in the press

Getting in your local paper or radio station can be a huge help. Journalists are always looking for stories about what’s going on in their area and this could give you great publicity.

Before making contact, consider the following:

  1. What do you want to achieve? Do you want more people at your event or donations to your fundraising page?
  2. Know your facts. What is happening, when and why?
  3. Who do you need to talk to? Reporters’ names and contact numbers are often published online or inside a newspaper.
  4. What area does the paper or radio station cover? Most regional media covers a specific area so check you are contacting the right one. Make sure you emphasise you are from their area.
  5. What’s been your driving force to fundraise for Yorkshire Cancer Research? Are you a cancer patient or do you know someone that has been affected by cancer?  Is your fundraising very unusual? Have you reached a specific milestone with your fundraising? To maximise the chances of getting coverage, think about what could be newsworthy.

Our Communications Team is always happy to help with advice or contacts. Email press@ycr.org.uk or call 01423 877210.

Spread the word on social media

Social media is a great way to spread the word about your fundraising. It’s easy to do and free.

  • Update your Facebook, Instagram, LinkedIn and Twitter accounts. Tell people what you’re doing, and why. Make it personal – people will love to know the reasons behind your fundraising.
  • If you’re holding an event, make the date and time as clear as possible. Better still, create an event on Facebook and invite people.
  • If you’re using an online fundraising page, don’t forget to include a link.
  • Follow relevant people and ask them to retweet your story – you never know who might find out about it.
  • Don’t forget to tag Yorkshire Cancer Research. We’d love to hear what you’re up to and share your post.

Facebook

Twitter

LinkedIn

Instagram

 

Spread the word within your community

We can help you develop posters, fliers and invitations and/or tickets to your fundraising event that you can share with friends, family and businesses within the community.

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