Cyclists Inspired by the Tour de Yorkshire Invited to Sign Up for Selby Three Swans Sportive

28 April 2017

Cyclists inspired by the Tour de Yorkshire are being invited to sign up for the fifth Selby Three Swans Sportive. 
The popular annual event, organised by Yorkshire Cancer Research, will take place on Sunday, September 3, and more than a thousand riders are expected to take part on the day. 
The ride includes a choice of 30, 60 or 100 miles, and with a fast, flat route and picturesque scenery it has become a firm favourite with both beginners looking for their first sportive and more experienced cyclists hoping for a personal best.
Yorkshire Cancer Research has once again teamed up with Selby Cycling Club, Selby District Council, and ‘Inspiring health lifestyles’, leisure operator for the council, to deliver the event. 
As in previous years, Inspiring healthy lifestyles will run the event village on the Selby Abbey pavement to entertain families and supporters while cyclists are out on the ride, and to welcome everyone home again.

Patsy Robertshaw, Events, Partners and Regional Fundraising Manager at Yorkshire Cancer Research, said: “We’re really excited to be bringing the Three Swans back to Selby for the fifth year running. Last year participants raised an incredible £23,000 for the charity, which will help save lives in Yorkshire by raising awareness of cancer, promoting screening programmes and funding innovative research projects.  
“Cycling continues to grow in popularity in our region thanks to events like the Tour de Yorkshire. We’re really hoping that those enjoying the race this weekend and looking for their own way to get involved will sign up for one of the three routes. There really is something for everybody and there’s a great family atmosphere on the day.”
Tim Wheeler, Chairman of Selby Cycling Club, said: “The Sportive is a great way to encourage people to get on their bike, potentially help riders achieve their first century or just ride that bit further than they usually do. Combining this with raising valuable funds for Yorkshire Cancer Research makes it such a worthwhile event and Selby Cycling Club is proud to be involved.”
Angela Crossland, Selby District Council, Head of Community, Partnerships and Customers said: “The Council supports cycling in the district to encourage more people to lead healthier, happier lives.  It’s great to see the Selby Three Swans Sportive grow in popularity year by year and we hope for a record number of participants in this year’s edition. 
“With the Council hosting the Tour de Yorkshire start in Tadcaster, I hope this inspires more people in the district to get out on a bike and have a go at taking on the sportive, raising as much money as possible for Yorkshire Cancer Research.”
The Selby Three Swans Sportive begins and finishes at the famous Selby Abbey and all participants will receive finishers’ t-shirts. For more information and to enter, please visit   




Nikki Brady, Senior PR Officer, Yorkshire Cancer Research. Tel: 01423 877228. Email:

Notes to Editors

  • Harrogate-based Yorkshire Cancer Research was founded in 1925 and is the largest independent regional cancer charity in England (Registered Charity 516898). We are not part of a national charity.
  • We are committed to reducing the devastating impact of cancer on the lives of people living in Yorkshire.
  • Our mission is to work in partnership, fund research and support initiatives that will help people in Yorkshire avoid, survive and cope with cancer.
  • Current statistics show that 575 people are diagnosed with cancer in Yorkshire every week. Incidence and mortality rates are higher than the England average due to social deprivation, post-industrialisation and lifestyle choices but also availability of healthcare services and difficulties accessing early diagnostics, clinical trials and the latest treatments.
  • We aim to:
    • Be the leading authority on cancer in Yorkshire, understanding the problems and priorities in the region and sharing knowledge with partners.
    • Raise awareness of cancer and how to prevent it by working in local communities, schools and colleges, sports clubs and with other health-related organisations.
    • Promote screening programmes and fund research that can improve the diagnosis of cancer so we can detect and treat it at the earliest opportunity.
    • Invest in innovative research projects at every stage of a cancer patient's journey.
    • Campaign for fair and equal access to the very best healthcare services and a greater share of the money spent nationally on research.
  • For further information, please visit or follow us on Facebook or Twitter.

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