Cyclists Invited to Sign Up for Popular Selby Three Swans Sportive

08 May 2018

With cycling season now well underway, riders inspired by the pros are being invited to add this year’s Selby Three Swans Sportive to their calendar of events.

The popular bike ride takes place on Sunday, September 2, and will once again include a choice of 30, 60 and 100 miles.

The event’s flat and picturesque routes, which start and finish at the famous Selby Abbey, have become firm favourites with beginners looking for their first sportive and more seasoned cyclists looking for a personal best.

Last year a record 1,100 people crossed the finish line, and with improved feed stations, chip timing and new finishers’ medals organisers are hoping that the ride will continue to attract cyclists from across the region and beyond.

Last year the event received the seal of approval from Sir Gary Verity, Chief Executive of Welcome to Yorkshire and Director of the Tour de Yorkshire, who took part in the 30-mile ride. Sir Gary described the route as “beautiful” and said it was “brilliant to see so many people taking part”.

Members of Selby Cycling Club joined Dr Kathryn Scott, Chief Executive of Yorkshire Cancer Research, outside Selby Abbey to launch 2018’s Selby Three Swans Sportive.

Since 2013, the bike ride has raised more than £90,000 for organising charity Yorkshire Cancer Research, and this time those taking part will be joined by Dr Kathryn Scott, Chief Executive of the charity.

Kathryn, who has signed up for the 60-mile route with her husband Dan, said: “I took part in the Selby Three Swans two years ago and absolutely loved every second of it. The scenery was so pretty and the atmosphere in the charity village after the ride was fantastic.

“As well as raising vital funds for the charity’s innovative research and community health projects, the event is a brilliant way of inspiring people throughout the region to get active. Exercising regularly is proven to reduce your risk of cancer and by cycling we also have the chance to enjoy our stunning countryside.”

The Selby Three Swans Sportive is organised in partnership with Selby Cycling Club, Inspiring healthy lifestyles and Selby District Council.

Victoria Wignall, from Selby Cycling Club, said: “As a Club we are so grateful to all the people who take part in the event. Since the launch in 2013, the event attracts more and more riders every year. It’s a fabulous combination of encouraging people to get on their bike and get fitter, but at the same time raise vital funds for Yorkshire Cancer Research. Selby Cycling Club are really proud of how the event has gone from strength to strength.”

For more information and to sign up, please visit



Nikki Brady, Senior PR Officer, Yorkshire Cancer Research. Tel: 01423 877228. Email:

Notes to Editors

  • Harrogate-based Yorkshire Cancer Research was founded in 1925 and is the largest independent regional cancer charity in England (Registered Charity 516898). We are not part of a national charity.
  • We are committed to reducing the devastating impact of cancer on the lives of people living in Yorkshire.
  • Our mission is to work in partnership, fund research and support initiatives that will help people in Yorkshire avoid, survive and cope with cancer.
  • Current statistics show that 575 people are diagnosed with cancer in Yorkshire every week. Incidence and mortality rates are higher than the England average due to social deprivation, post-industrialisation and lifestyle choices but also availability of healthcare services and difficulties accessing early diagnostics, clinical trials and the latest treatments.
  • We aim to:
    • Be the leading authority on cancer in Yorkshire, understanding the problems and priorities in the region and sharing knowledge with partners.
    • Raise awareness of cancer and how to prevent it by working in local communities, schools and colleges, sports clubs and with other health-related organisations.
    • Promote screening programmes and fund research that can improve the diagnosis of cancer so we can detect and treat it at the earliest opportunity.
    • Invest in innovative research projects at every stage of a cancer patient's journey.
    • Campaign for fair and equal access to the very best healthcare services and a greater share of the money spent nationally on research.
  • For further information, please visit or follow us on Facebook or Twitter.

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