Who would have thought that fresh eggs and an Instagram account would help raise thousands of pounds for a cancer charity? Not Jonathan Greenwood.
The ex-businessman and mental health advocate has now raised over £3,500 for Yorkshire Cancer Research.
Tired of his local commute to Leeds city centre, 51-year-old Jonathan swapped the busy city life for a more peaceful and scenic existence in the Yorkshire Dales in October 2018.
Shortly after moving to Leyburn, Jonathan fulfilled a childhood dream by purchasing some chickens. He was also introduced to a local volunteer group that helps raise funds for Yorkshire Cancer Research.
This is when the idea of giving away eggs in return for donations to Yorkshire Cancer Research struck Jonathan. He decided to promote his new life and his fundraising venture through an Instagram account, and it quickly took off.
Just over a year later, he now has over 2,000 followers who travel from far and wide to pick a box of his renowned eggs.
Jonathan said: “Everywhere you go there’s somebody shaking a charity box. I wanted to find a more creative way of raising funds for a good cause.”
Yorkshire Cancer Research is a charity close to Jonathan’s heart. He lost his mother-in-law to bowel cancer in 2008 and then four years later his father Keith to pancreatic cancer. Following his move to Leyburn, Jonathan’s aunt was diagnosed with cancer in her throat. This all made him even more determined to raise as much as possible to help fund new research and services in Yorkshire.
Jonathan is now working with the local community to raise even more money for Yorkshire Cancer Research. Following the success of his eggs, he decided to start hatching chickens to increase his flock and grow donations. He moved a batch of hens to a small holding in West Burton, where they are looked after by his friend, Charlotte. Every week the eggs are delivered back to Jonathan who then takes them to Russell Home Interiors and Gifts, a local business in Leyburn, for their customers to enjoy.
Jonathan is a member of the East Witton Male Voice Choir, which is celebrating their 70th anniversary by hosting several concerts. Yorkshire Cancer Research has been chosen as the charity they will raise funds for thanks to a nomination from Jonathan.
Jonathan said: “Fundraising for Yorkshire Cancer Research has been a mutually beneficial experience. Not only has it helped raise my spirits and improve my mental health following the loss of several close family members, I’ve also been able to raise important funds to help the charity do the amazing work they do.”
To follow Jonathan on Instagram, visit www.instagram.com/yorkshiredales.life.
Contact: Parveen Kauser, PR Assistant, Yorkshire Cancer Research. Tel: 01423 877228. Email: firstname.lastname@example.org
About Yorkshire Cancer Research
- Yorkshire Cancer Research was founded in 1925 and is the largest independent regional cancer charity in England (Registered Charity 516898). We are not part of a national charity.
- Current statistics show that 594 people are diagnosed with cancer in Yorkshire every week.
- Our mission is for 2,000 more people to survive cancer every year in Yorkshire.
- There are lots of cancer problems across the region that need to be tackled on a local level. We work in partnership with researchers, clinicians, the NHS, public health bodies and other charities to fund innovative work in four key areas: prevention, early diagnosis, treatment and clinical trials.
- For more information, please visit www.yorkshirecancerresearch.org.uk or follow us on Facebook or Twitter.