A YORK student who lost her mum to cancer is leading a Christmas campaign to help raise vital funds to improve cancer outcomes in Yorkshire.
Naomi Barrow, 22, is encouraging people to remember and celebrate their loved ones by donating the money they would have spent on a gift to Yorkshire Cancer Research.
The ‘Treasured Memories’ campaign will include the opportunity for people to include a photograph and memory of their friend or family member on the charity’s website.
Naomi’s mum Fiona, a palliative care consultant, passed away from breast cancer in October 2015 aged just 53. Fiona asked for the money collected at her funeral to go to Yorkshire Cancer Research, and Naomi has since been helping the charity to raise awareness of the work it funds to improve the prevention, diagnosis and treatment of cancer in the region.
In the lead up to Mother’s Day this year, Naomi set up an online giving page called ‘Memories about Mums’, where people could share memories and make a donation to Yorkshire Cancer Research.
Naomi, who also works for the NHS as a peer support worker based at York St John University, said: “Living without mum is hard. I miss her every day. She helped make me the person I am today. She was always busy, always up to something, often helping other people, and that’s something that I will always look up to.
“The festive period doesn’t make grief any easier. One of the things that has helped me, though, is to direct my grief into something positive, whether it be writing, fundraising or helping others. It would be lovely if we could extend ‘Memories about Mums’ and share memories of all the loved ones who won’t be with us this Christmas.”
Nikki Brady, Senior PR Officer, Yorkshire Cancer Research. Tel: 01423 877228. Email: firstname.lastname@example.org
Notes to Editors
- Harrogate-based Yorkshire Cancer Research was founded in 1925 and is the largest independent regional cancer charity in England (Registered Charity 516898). We are not part of a national charity.
- We are committed to reducing the devastating impact of cancer on the lives of people living in Yorkshire.
- Our mission is to work in partnership, fund research and support initiatives that will help people in Yorkshire avoid, survive and cope with cancer.
- Current statistics show that 575 people are diagnosed with cancer in Yorkshire every week. Incidence and mortality rates are higher than the England average due to social deprivation, post-industrialisation and lifestyle choices but also availability of healthcare services and difficulties accessing early diagnostics, clinical trials and the latest treatments.
- We aim to:
- Be the leading authority on cancer in Yorkshire, understanding the problems and priorities in the region and sharing knowledge with partners.
- Raise awareness of cancer and how to prevent it by working in local communities, schools and colleges, sports clubs and with other health-related organisations.
- Promote screening programmes and fund research that can improve the diagnosis of cancer so we can detect and treat it at the earliest opportunity.
- Invest in innovative research projects at every stage of a cancer patient's journey.
- Campaign for fair and equal access to the very best healthcare services and a greater share of the money spent nationally on research.
- For further information, please visit www.yorkshirecancerresearch.org.uk or follow us on Facebook or Twitter.