Cricket and welly wanging came together in Bradford to mark Yorkshire Day (1st August 2019) this week and Yorkshire Cancer Research’s fundraising campaign, ‘Give It Some Welly’.
Yorkshire County Cricket Club captain Steven Patterson made an appearance at Bradford Broadway Shopping Centre to try his hand at welly wanging, all in aid of Yorkshire Cancer Research’s initiative.
Yorkshire County Cricket Captain, Steve Patterson, joined for the occasion.
The charity, the only one dedicated to helping and supporting Yorkshire people to prevent and survive cancer, is encouraging people across the region to get involved to help it ‘chase down’ a fundraising target of £10m a year. Its aim is to see 2,000 more people survive cancer every year in Yorkshire.
Statistics reveal people in Yorkshire are more likely to develop cancer than almost any other area in the country. Yorkshire has the fifth highest cancer incidence rate in England and the fourth highest mortality rate, with survival of some of the most common cancers below the national average.
Bradford also has some of the lowest cancer screening rates across the UK. To address this, last year the charity funded an initiative to improve bowel cancer screening rates in the Bradford and Craven area. The area also has the lowest take up rates in Yorkshire for cervical screenings (61%), breast screenings (56%) and bowel screenings (38%), compared to the Yorkshire average of 74%, 73% and 61% respectively.
With the help of the ‘Give It Some Welly’ campaign, it is hoped vital funds can be raised to help close the gap between Yorkshire and the rest of the country. Yorkshire Cancer Research will invest the money in five key areas: prevention, take-up of screening, early diagnosis, treatment and clinical trials.
Dr Kathryn Scott, chief executive at Yorkshire Cancer Research, said: “It was brilliant to see shoppers in Bradford take part in our ‘Give It Some Welly’ campaign on Yorkshire Day!
“It was brilliant to see shoppers in Bradford take part in our ‘Give It Some Welly’ campaign on Yorkshire Day!" - Dr Kathryn Scott
“People across Yorkshire truly got behind the campaign, getting wacky with their wellies, whether they wanged them, wore them, painted them or planted them. Every penny raised will be put towards saving lives right here in Yorkshire.
“We’re hoping that having the support of a hugely popular cricketer will inspire people to learn more about Yorkshire Cancer Research and help spread the news of how we are tackling cancer rates in our region. We’re thrilled Steve has taken the time out to join us today. The city of Bradford itself is a key region for us in our fight against cancer as sadly participation in screening is very low and this is key to finding cancers early, when they are often easier to treat.
“So far, we’ve invested £40m in ongoing trials and projects in Yorkshire, but there’s still a way to go. We’re really hoping that the proud people of Yorkshire pull on their wellies and help give cancer the boot!”
Welly wanging was in full swing during the day!
A community health programme called ‘Wise Up to Cancer’ was funded by the charity in the city to increase the prevention and early diagnosis of cancer specifically among South Asian women living in Bradford.
If you’re interested in taking part in the 'Give It Some Welly' campaign, you can download a fundraising pack, by visiting: www.ycr.org.uk/welly
To find out more about Yorkshire Cancer Research’s pioneering research and initiatives, please visit: www.ycr.org.uk.
About Yorkshire Cancer Research
• Yorkshire Cancer Research was founded in 1925 and is the largest independent regional cancer charity in England (Registered Charity 516898). We are not part of a national charity.
• Current statistics show that 583 people are diagnosed with cancer in Yorkshire every week.
• Our mission is for 2,000 more people to survive cancer every year in Yorkshire.
• There are lots of cancer problems across the region that need to be tackled on a local level. We work in partnership with researchers, clinicians, the NHS, public health bodies and other charities to fund innovative work in four key areas: prevention, early diagnosis, treatment and clinical trials.
• For more information, please visit www.yorkshirecancerresearch.org.uk or follow us on Facebook or Twitter.
Nikki Brady, Senior PR Officer, Yorkshire Cancer Research. Tel: 01423 877228. Email: firstname.lastname@example.org