Cricket and welly wanging came together in Leeds this week to mark a 10-day countdown to Yorkshire Day (1st August 2019) and Yorkshire Cancer Research’s first ever region wide fundraising campaign.
Yorkshire’s very own England World Cup cricketing hero Adil Rashid went head-to-head with members of the public to try their hand at welly wanging all in aid of Yorkshire Cancer Research’s ‘Give It Some Welly’ campaign.
Cricket met welly wanging in Leeds City Centre today.
The charity, the only one dedicated to helping Yorkshire people prevent and survive cancer, is encouraging people across the region to get involved in the initiative to help it ‘chase down’ a fundraising target of £10m a year. Its mission is to see 2,000 more people to survive cancer every year in Yorkshire.
Statistics reveal people in Yorkshire are more likely to develop and die from cancer than almost any other area in the country. Yorkshire has the fifth highest cancer incidence rate in England and the fourth highest mortality rate, with survival of some of the most common cancers below the national average.
Jackie Buxton, author of the very popular 'Tea & Chemo', also attended. To read more of her work, you can visit her blog here.
There are many reasons for this, including social deprivation, our industrial heritage and lifestyle choices. In Yorkshire, behaviours that can increase your risk of developing cancer such as smoking and being overweight are higher than the national averages. Yorkshire Cancer Research is working hard to raise awareness of the facts, the signs and symptoms of cancer and the importance of attending screening appointments.
Participation in the national screening programmes for bowel, breast and cervical cancer is very low in some areas of Yorkshire, which means many people are missing out on the benefits of an early diagnosis. One in five patients in Yorkshire are diagnosed with cancer in an emergency, when symptoms have become severe. Cancers that are diagnosed at a late stage are often more difficult to treat.
There are also inequalities in accessing clinical trials and the latest treatments. It can be more difficult for people living in deprived areas to access healthcare. It can also be difficult for people in rural communities to get to the screening and treatment they need. Those in more remote areas have to travel long distances to get the best treatments.
With the help of the ‘Give It Some Welly’ campaign, it is hoped vital funds can be raised to help close the gap between Yorkshire and the rest of the country. Yorkshire Cancer Research will invest the money raised in research and services across five key areas: prevention, take-up of screening, early diagnosis, treatment and clinical trials.
A fortnight after his World Cup winning success, Adil comments: “It was an honour to play a part in launching Yorkshire Cancer Research’s ‘Give it Some Welly’ campaign. We had great fun and I really hope people take note and are inspired to organise their own welly wanging fundraiser for this really good cause. I have to say though, I think my spin bowling technique is quite a bit better than my welly wanging… maybe I’ll stick to my day job!
“On a more serious note though, there is a real need to raise awareness of the issues facing our region when it comes to cancer. Yorkshire Cancer Research is working to tackle these issues by raising awareness of the facts and funding vital research and services into the prevention, early diagnosis and treatment of cancer – but they need the support of people living here in our county to achieve their goal to save more lives.”
Dr Kathryn Scott, chief executive at Yorkshire Cancer Research, said: “It was brilliant to kick off our ‘Give It Some Welly’ campaign in true Yorkshire style, and what better way to do it than with a world champion cricketer from our region!
“We need the people of Yorkshire to get behind the campaign and help us raise as much money as possible this Yorkshire Day, getting wacky with their wellies, whether they; wang them, wear them, paint them or plant them. Every penny raised will go into saving lives right here in Yorkshire.
“We’re hoping that having the support of a hugely popular born and bred Bradfordian will inspire people to get involved in Give It Some Welly but also help spread the news of how we are tackling cancer rates in our region far and wide. We’re thrilled he’s taken the time out to join us today. The city of Bradford itself is a key region for us in our fight against cancer as sadly participation in screening is very low and this is key to finding cancers early, when they are often easier to treat.
“So far, we’ve invested £40m in ongoing trials and projects in Yorkshire, but there’s still a way to go. We’re really hoping that the proud people of Yorkshire pull on their wellies and help give cancer the boot!”
If you’re interested in taking part in the 'Give It Some Welly' campaign, you can download a fundraising pack by visiting: www.ycr.org.uk/welly
To find out more about Yorkshire Cancer Research’s pioneering research and initiatives, please visit: www.ycr.org.uk
Watch the video to find out more about the day:
About Yorkshire Cancer Research
• Yorkshire Cancer Research was founded in 1925 and is the largest independent regional cancer charity in England (Registered Charity 516898). We are not part of a national charity.
• Current statistics show that 583 people are diagnosed with cancer in Yorkshire every week.
• Our mission is for 2,000 more people to survive cancer every year in Yorkshire.
• There are lots of cancer problems across the region that need to be tackled on a local level. We work in partnership with researchers, clinicians, the NHS, public health bodies and other charities to fund innovative work in four key areas: prevention, early diagnosis, treatment and clinical trials.
• For more information, please visit www.yorkshirecancerresearch.org.uk or follow us on Facebook or Twitter.
Nikki Brady, Senior PR Officer, Yorkshire Cancer Research. Tel: 01423 877228. Email: firstname.lastname@example.org